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10 Years In SaaS

Patrick Mckenzie at Life. Time. Value. Conference 2016

If you're going to sell a digital product you might want to think twice about creating a SaaS (Software as a Service).

In this session, 10 Years In SaaS, Patrick Mckenzie shares some of his best advice. Patrick is the founder of Bingo Card Creator, a service that creates bingo cards for elementary school teachers. He's been a marketing and sales consultant for SaaS companies including FogCreek and 37signals (Basecamp). He created Appointment Reminder a SaaS for professional services companies that need to make appointment reminding phone calls. And he cofounded StarFighter which makes video games to find developers, assess their programming skills and get them jobs as programmers at software companies.

In this session Patrick shares insights in the following areas:

SaaS

- His darkest hour running a SaaS business.
- Why you shouldn’t run a software company as your first business.
- Why being a SaaS entrepreneur is like being a cardiologist.
Products
- What you really need to make $10K/month.
- The saddest story from conferences he’s attended.
- How to decide on the price for your first product.
e-books
- How to price books for professionals.
- The four things that work for everyone selling B2B e-books.
- What’s your repeatable sales strategy?
Productised consulting
- How to sell your services as a product.
- Three good options for productised consulting.
- What to do when a potential client says you’re too expensive.
Avoiding a traditional Job
- How to get closer and closer to a business that achieves your goals and fits your values.
- The glide path to doing a SaaS from being a consultant.
- Why you don’t have to share Sillicon Valley’s perspective on what success means.


Speaker


Patrick Mckenzie
Patrick Mckenzie

Patrick McKenzie is a recovering Japanese salaryman. He solo-shipped two SaaS products. Over eight years he's been open with everything he's learned about what it takes to create a digital business.

Patrick is widely respected as one of the few programmers who really understand marketing. He is currently CEO of Starfighter, a business that's goal is not to fix the job interview but destroy it.

Follow Patrick on Twitter


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