If you're going to sell a digital product you might want to think twice about creating a SaaS (Software as a Service).
In this session, 10 Years In SaaS, Patrick Mckenzie shares some of his best advice. Patrick is the founder of Bingo Card Creator, a service that creates bingo cards for elementary school teachers. He's been a marketing and sales consultant for SaaS companies including FogCreek and 37signals (Basecamp). He created Appointment Reminder a SaaS for professional services companies that need to make appointment reminding phone calls. And he cofounded StarFighter which makes video games to find developers, assess their programming skills and get them jobs as programmers at software companies.
In this session Patrick shares insights in the following areas:
Patrick McKenzie is a recovering Japanese salaryman. He solo-shipped two SaaS products. Over eight years he's been open with everything he's learned about what it takes to create a digital business.
Patrick is widely respected as one of the few programmers who really understand marketing. He is currently CEO of Starfighter, a business that's goal is not to fix the job interview but destroy it.